For its back-to-school campaign, Vanish chose not to talk about what it removes — but about what it can’t.
A subtle stain on a school uniform becomes the symbol of something deeper: bullying. Told through the eyes of a boy marked by a cafeteria prank, the story unfolds in a short film, sparking national conversation. Instead of influencers, Vanish partnered with teachers, launching tools to help schools tackle the issue. The campaign reached UNESCO’s anti-bullying forum — because some stains only disappear when everyone can see them.
A subtle stain on a school uniform becomes the symbol of something deeper: bullying. Told through the eyes of a boy marked by a cafeteria prank, the story unfolds in a short film, sparking national conversation. Instead of influencers, Vanish partnered with teachers, launching tools to help schools tackle the issue. The campaign reached UNESCO’s anti-bullying forum — because some stains only disappear when everyone can see them.
Cannes | 2025 Bronze - Film | Shortlist - Film
D&AD | 2025 Wood Pencil - Health & Wellbeing Animated 2025.
CLIO AWARDS | 2025 Bronze - Consumer Brand Health Initiative.
London International Awards | 2025 Finalist - TV & Cinema
EFFIE LATAM | 2025 Silver - Branded Content
El Ojo de Iberoamérica | 2025 Silver - Pharma & Salud
Silver - Responsabilidad Social Empresarial
CCSP | 2025 Bronze - TV, Cinema e outras telas
Merit - Filme/Animação | Merit - Texto | Merit - ESG
D&AD | 2025 Wood Pencil - Health & Wellbeing Animated 2025.
CLIO AWARDS | 2025 Bronze - Consumer Brand Health Initiative.
London International Awards | 2025 Finalist - TV & Cinema
EFFIE LATAM | 2025 Silver - Branded Content
El Ojo de Iberoamérica | 2025 Silver - Pharma & Salud
Silver - Responsabilidad Social Empresarial
CCSP | 2025 Bronze - TV, Cinema e outras telas
Merit - Filme/Animação | Merit - Texto | Merit - ESG
