For its back-to-school campaign, Vanish chose not to talk about what it removes — but about what it can’t.
A subtle stain on a school uniform becomes the symbol of something deeper: bullying. Told through the eyes of a boy marked by a cafeteria prank, the story unfolds in a short film, sparking national conversation. Instead of influencers, Vanish partnered with teachers, launching tools to help schools tackle the issue. The campaign reached UNESCO’s anti-bullying forum — because some stains only disappear when everyone can see them.
A subtle stain on a school uniform becomes the symbol of something deeper: bullying. Told through the eyes of a boy marked by a cafeteria prank, the story unfolds in a short film, sparking national conversation. Instead of influencers, Vanish partnered with teachers, launching tools to help schools tackle the issue. The campaign reached UNESCO’s anti-bullying forum — because some stains only disappear when everyone can see them.
