ABOUT

We honestly have the best job in the world. Think about it: while (with all due respect) a dentist works with a probe, syringe, and that terrifying drill thingy, our tools are music, cinema, photography, illustration, anthropology, sociology, business, social media - and memes. Yes, we also have memes as tools of the trade. Case closed. What I signed up for over 30 years ago was this: building strong brands, telling great stories, connecting people, nurturing bold ideas (and new talents), being brave - and having fun along the way. I hold a degree in Advertising and specialised in Graphic Design at the Berkshire College of Arts and Design in Reading, England. I started my career as an art director - a role I believe you never really leave - and today I serve as Executive Creative Director at VML Singapore. Before that, I was Vice President Creative Director at BETC Havas, CCO at Havas+ and held leadership roles at Publicis, Y&R, and other top Brazilian agencies, including DM9DDB, Lowe-Loducca, Borghierh-Lowe, Lew'Lara/TBWA, and DPZ. Over the years, I’ve had the privilege of working with incredible brands like Heineken, AMBEV, Coca-Cola, HSBC, Itaú, Johnson’s, Procter, Vivo, TIM, Mitsubishi, Hyundai, Peugeot, Citroën, Nokia, TAM, Azul, Timberland, and Hershey’s - to name a few. My work has been recognised with 27 Cannes Lions and awards from The One Show, D&AD, Clio, Epica, LIA, El Ojo de Iberoamérica, and more. I’ve also served as a juror at major international festivals like The One Show, Dubai Lynx, Effie Awards, El Ojo, LIA, NY Festivals, Red Apple Moscow, Wave Festival, and CCSP. When I’m not doing all that, I play guitar and sing in an indie band called BLACK BUS - you can find us on Spotify. Go ahead, be the one who takes us from 16 to 17 monthly listeners. 😉