To launch Citroën’s new SUV coupé, we skipped the usual product shots and made a blockbuster.
In a city set for an epic showdown between a giant monster and a robot, the monster is about to throw a car—until he stops himself: “Wait. Have you seen this one?” That moment flips the script. An unexpected product demo hidden inside a full-CG battle, blending high-end craft with bold brand storytelling. Proof that even in the middle of chaos, creativity can put a Citroën in the spotlight.
In a city set for an epic showdown between a giant monster and a robot, the monster is about to throw a car—until he stops himself: “Wait. Have you seen this one?” That moment flips the script. An unexpected product demo hidden inside a full-CG battle, blending high-end craft with bold brand storytelling. Proof that even in the middle of chaos, creativity can put a Citroën in the spotlight.
